Mass-Media and Society.
Media is the
reflection of our society and it depicts what and how society works. Media,
either it is printed, electronic or the web is the only medium, which helps in
making people informed. It also helps in entertaining the public, educate and
make people aware of the current happenings.
Mass communication is
the term used to describe the academic study of various means by which
individuals and entities relay information to large segments of the population
all at once through mass media.
Social media is
becoming one of the most popular and most accessed media of communication these
days. Social media has brought different people from the different geographical
area on one platform on which they can share their feeling, ideas, emotions,
information and much more.
Types of
mass media:
Traditional Media: The
traditional arts and folk arts combine several art forms like dance, music,
songs and theatre to attract audiences. The performances are spontaneous and
most often made on the spot.
Print Media: Print media served as the major means of communication reaching a wide
audience. Major forms of print media are: Newspapers, Magazines and periodicals
Books
Electronic Media: The history of
electronic media starts with the invention of cinematography by Lumiere
Brothers who conducted the premiere show of cinema in 1895. Later the radio was
invented by Guglielmo Marconi. The first radio station was set up in Pittsburg,
New York and Chicago in the 1920s. In short, the term electronic media mainly
include Film, Radio & Television.
New Media/Social Media & Others- Internet and the World Wide Web opened up several new avenues for mass communication which include e-mail, websites, podcasts, e-books, blogging, social networking sites, Internet Protocol Television, Internet radio and the like. These kinds of online and digital means of producing, transmitting and receiving messages are called new media.
Functions of mass media:
In a society like ours, mass media have a responsible
role to play in fostering democracy, plurality and communal harmony through the
functions listed below.
Ø
Information
and education.
Ø
Socialization
Ø
Entertainment
Ø
Political
awareness
Ø
Cultural
transmission
Ø
Catalyst
to development
.
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