Communication: Meaning, types and
characteristics of communication.
Meaning: The term communication is derived from the
latin word “communis” or “communicare” which means to
make common. Thus, communication means to make common facts, information’s,
thoughts and requirements. Communication therefore is the exchange of thoughts,
message, information etc. by way of speech, signal or in writing.
Communication is a
two-way process and works well with feedback, this helps to confirm that
intended message has been successful.
Communication is defined as “the process of passing information and
understanding from one person to another, it is essentially a bridge of meaning
between people” All communication is essentially sharing of information or some
message. Communication is the most important of our social activities.
Process of Communication:
Types: We can classify communication as
interpersonal, intrapersonal, group communication, Metacommunication, upward,
downward, lateral, diagonal, formal, informal, oral, written or non-verbal
communication.
Intrapersonal
Communication: It is
talking to oneself in one’s own mind. Examples are soliloquies or asides in
dramatic works.
Interpersonal
Communication: It is
the exchange of messages between two persons. For example, a conversation,
dialogue, or an interview in which two persons interact (others may also be
present as the audience). An author communicates interpersonally with his
reader, who is always present as a silent audience in the author’s mind while
he writes. A letter too is an example of interpersonal communication between
the writer and the person to whom it is written.
Mass
Communication: It
occurs when the message is sent to large groups of people, for example, by
newspaper, radio, or television. In this process, each person becomes a
faceless individual with almost no opportunity for personal response or
feedback.
Meta
Communication: Here the
speaker’s choice of words unintentionally communicates something more than what
the actual words state. For example, a flattering remark like “I’ve never seen
you so smartly dressed” could also mean that the regular attire of the listener
needed improvement
Formal
Communication: A formal
channel of communication can be defined as a means of communication that is
formally controlled by managers or people occupying positions in an
organization. The communication flows through formal channels, that is,
officially recognized positions along the line in the organization. This
ensures that the information flows orderly, timely, and accurately. Any
information, decision, memo, reminder etc. will follow this path.
Informal Communication: Side by side with the formal channel of communication
every organization has an equally effective channel of communication that is
the informal channel. It is not officially sanctioned, and quite often it is
even discouraged or looked down upon. But, then, it is very much there and has
been given the name ‘grapevine’ precisely because it runs in all
directions-horizontal, vertical, diagonal. As the management experts put it,
“it flows around water coolers, down hallways, through lunch rooms, and
wherever people get together in groups”.
Downward Communication: The Communication that flows from Top to
Bottom is known as downward communication. Any organization has an inbuilt
hierarchical system, and in that, in the first instance, communication
invariably flows downwards.
Upward
Communication: The Communication
that flows from bottom to top, which is from lower hierarchical level to higher
level, is called Upward Communication. The main function of upward
communication is to supply information to the upper levels about what is
happening at the lower levels. It is just the reverse of the previous dimension
Lateral
Communication: When
communication takes place between two or more persons who are subordinates
working under the same person or those who are working on the same level, it is
called lateral or horizontal communication. A good example of this kind of
communication is that between functional managers. It is necessary for the
reviewing of the activities assigned to various subordinates having identical
positions
Diagonal
Communication:
Diagonal or Crosswise communication includes the flow of information among
persons at different levels who have no direct reporting relationships. As an
example, the Communication between the Training Supervisor and Marketing
Manager, regarding the Training of a few employees of the Marketing Department,
is Diagonal Communication. This kind of communication is used to speed up
information flow, to improve understanding, and to coordinate efforts for the
achievement of organizational objectives.
Characteristics of communication
1. Communication is a Two Way Process:
2. Message (
subject matter) is a Must
3. Communication May be Written, Oral or
Gestural:
4. Its Primary Purpose is to Motivate a
Response:
5. Communication may be Formal or Informal
6. It Flows Up and Down and also from Side to
Side:
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